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Div Case Study

Customer: Divneet Kaur

Industry: Psychology/Health

Buyer Persona: The Creator

Divneet is a dancer and recently launched an ABA staffing company in Canada. It’s the first of its kind that provides on-site training for new staff members, which streamlines the hiring process for companies.

When Div launched her company, she knew that she’d want guidance in manifesting a successful company as quickly as possible.

Within 3 months, she signed her first contract which “came out of nowhere”. Two months later, she signed two more contracts with the third one being the biggest contract she’s ever signed. This contract also was more than her 9-5 income for the year.

The Story of Div

When Div joined ICON, she was exhibiting a lot of the signs of the Parent Archetype. She was super logical in her decisions and extremely organized and methodical. This helped Div create a lot of success in the corporate world.

Her strategic mind allowed her to get a masters, graduate with flying colors, and land a comfy corporate job in her industry. Div was confident that she could accomplish anything she put her mind to, as long as she worked hard, applied herself, and gave things time.

But… Div no longer wanted to operate that way. For one, she had tons of ideas swimming around in her mind outside her job that she wanted to actualize. Moreover, she was tired of having to work hard to earn everything she wanted. She wanted to create the life and career she wants with ease as a priority and with little to no stress. She also wanted to have fun while she was manifesting what she wants and not to have to wait forever for her desires to actualize.

Div had found me months before on TikTok and my content really resonated with her. She had just started learning about manifestation, but she felt like my content really spoke to her in a logical way, which really appealed to her strategic mind. I didn’t just deliver concepts, I also broke down the how and why of everything, which allowed her to understand the manifestation process better. She could also tell that I wasn’t promising short/quick techniques, but a deep, lasting transformation.

This alone inspired her to reach out - she ended up subscribing to a content membership offer that I had. This offer allowed her to feel more connected to herself and trust herself more, which then led her to quitting her job and starting her ABA business.

She decided that after taking such a huge leap, she would require deeper and more thorough guidance so she signed up for ICON.

"I love how much attention to detail you have. You remember things that I told you months ago and apply them to how I'm growing and it makes me feel like you really care about me and my growth" - Div

During our Deep-Dive session, I broke down all of the reasons Div was not experiencing the ease, abundance, and flow she wanted. Here are some of the things we found:

She had deeply instilled belief systems that in order to succeed, she had to work really hard. This was made worse by the fact that she’s a second generation immigrant and was taught that she had to work twice as hard to create half as much. And of course, this belief was constantly reinforced through a lifetime of habits, which we needed to break.

We counteracted that by creating a simplistic plan for her to build her business. This created a lot of free time and space for Div, which was super uncomfortable for her because she kept feeling like she wasn’t doing enough and was being unproductive. But through coaching and consistency, she learned to embrace the extra time and space and allowed her manifestations to unfold instead of trying to “earn” them through hard work.


Her concept of time was slowing her down. Div perceived time as chronological so whenever she created a plan to actualize her goals, it was time-based and often included a lot of unnecessary extra steps. Her expectation was that good things take time, which is exactly what she created. She’d get what she wants… eventually. But it would take time.

We started by looking at “time” as an infinite concept, instead of a chronological space. I taught Div that there are infinite timelines and possibilities that exist and that there was already a version of herself that exists right now who has everything she wants. All we had to do was align this version of her with that version until they merged. So instead of creating a chronological plan, we created a plan to merge the two timelines, which involved making changes both internally and externally.


Her relationship with her inner child lacked intimacy. Div knew that she had to care for her inner child and she did as best as she could, but her inner child was often an after-thought and sometimes an inconvenience. She often pushed aside big feelings because she didn’t know how to deal with them and delayed giving herself what she wanted in favor of what made more sense/was easier.

I taught Div the tools to manage and leverage her inner child’s big feelings so that they would no longer scare her and she’d feel more empowered when dealing with her feelings, instead of feeling so overwhelmed. We also practiced connecting to her desires in the moment and allowing them to lead her as often as possible. She didn’t have to do this 100% of the time, but the more she did it, the more in tune she was with herself and the root of her inspiration. This made it so much easier for her to take inspired action and trust the process - even when things didn’t seem like they were working out. Oh, and the more connected she was with her inner child, the more she let go and she found herself having so much more fun throughout her day!


These are just some of the key elements we focused on among many other details and they yielded wonderful results!

Div was able to make decisions that were more aligned to what she wanted for herself and let go of her people-pleasing tendencies. She was able to approach her relationship decisions from a more balanced and secure place because she felt secure in herself (and that’s on self-trust).

Her ABA business grew seemingly overnight. During our time together, she closed one deal with the biggest company in her industry when weeks earlier, they had rejected her proposal.

And this time around, the people she was dealing with were super excited, telling everyone about her, happy to pay whatever fees, and she had to do absolutely no convincing in order to close this deal. It happened with complete ease.

About 4-6 weeks later (exactly 6 months after we started working together), she closed two more deals and the third deal she closed was her biggest deal yet, which has allowed her to make SO much more than she was making at her 9-5 - all while working less.

Here’s what she had to say:

“ I have an update 😊 I just got my first big contract for my ABA business!!!!!!!!!!
Jan 2nd was our first contract, Jan 20th our second, and now a month later our 3rd and biggest one yet. Thank you thank you thank you so much, I cannot stop smiling from ear to ear and I KNOW this and so many other great things that have been happening is all because of my new self and I LOVE HER. The amount of trust I have now that things are going to work out and I am going to get what I want in the best way possible beyond my imagination – It makes me do things and take steps I never would have before. I can’t even explain the feeling, but I’m sure you know what I’m talking about haha it's the magic!”

Where could you be in the next 6 months? If you want to actually manifest your dream career and business on your own terms the way Div did, book a call with me! It’s time for us to make magic together.

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